News | Announcement on the change of company brand LOGO
About the company brand LOGO change announcement
Dear partners, customers and friends: Thank you for your continuous love and support! Ltd. (hereinafter referred to as "Trumpet") has been rooted in the industry since its establishment, and with more than 50 years of research strength, the company has now developed into a national high-tech manufacturer specializing in the research and development, design, production and sales of quartz frequency devices. In line with the implementation of the company's new strategy and the subsequent development of the brand planning, Transtech Electronics will launch a comprehensive brand upgrade plan on May 1, 2023, the details are as follows: a. Brand LOGO change and upgrade, the corresponding brand visual identity system is also upgraded (including but not limited to the brand LOGO, product packaging, product supporting objects, promotional materials and other applications).
Second, the new LOGO interpretation
Graphic part: The left graphic part uses two concentric circles cut at 90° around the center + 1/4 area to form two letters C. One of them represents the initial letter "C" of the word "Chuang" in "Chuangjie", and the other represents the initial letter "C" of the word "Crystal", which represents that Chuangjie will continue to focus on product development and product quality to serve the industry. One of them represents the initial letter "C" of the word "Chuang" in "Chuangjie", and the other represents the initial letter "C" of the word "Crystal", using the feature of "company + industry attributes", representing that Chuangjie will continue to focus on product development and product quality to serve the development of the industry.
English part: When the founder of the company, Mr. Hu Xiang Shu, a senior engineer, and Ms. Wu Qun Xian, a senior engineer, were in their 50s, they were surrounded by a group of people who had a dream and wanted to do something together. "The first three letters of "TROQ" refer to the English word "TROOP", which means a strong army with fighting power and dreams. After graduating from university, Mr. Hu worked in the military industry, and the military-style team and military-style products are his lifelong pursuit. The "Q" in "TROQ" is the first letter of the word "QUALITY", which represents the same intention to be a quality enterprise. "TROQ" shows the original intention and mission of TROQ people. The domain name of the official website: http://www.troq.com/ remains unchanged, and the original functions are not affected, you can still visit the official website normally and use the professional technical services provided by the platform. The company's original WeChat public number, official microblog, video number, ShakeYin number and other media accounts will be changed simultaneously. Fifth, the brand upgrade period, the old and new LOGO packaging, related business cards, agreements, promotional pages, posters, image advertising and other documents and supporting materials in the normal switching of inventory, during this period, the new logo and the old logo has the same effect; Sixth, the brand upgrade period, your purchase of products, there may be a mix of new and old LOGO, product quality as before, please rest assured! Seven, this LOGO change will not affect the company's production and operation, the company has completed the registration of the new trademark. The content of the company's website and related promotional materials will be changed simultaneously, please pay attention!
Jinhua City Chuangjie Electronics Co.
May 1, 2023